外贸不同国家开发信

北美：美国,加拿大,墨西哥等特点

1.开门见山式来直接表达你的中心思想

2.简单说明，不要复杂的表达

3.他们喜欢你认真的做事情，有很强的时间观念

4.喜欢用PayPal作为支付工具

5.企业邮箱，尽量不用免费的qq邮箱和个人邮箱

6.交流用语用we代替I

Hi Mr XX,Good Day！QUALITY IS OUR CULTURE

ABC Co., Ltd. (One of the veterans in the LED field for more than 16 years. Our core competencies are A and B, and our market is the USA. Our sales slogan is “WITH US, YOUR MONEY IS SAFE, YOUR BUSINESS IS SAFE”. Hopefully to be (your honest dealer and trustworthy supplier in China). Below are some of our best-selling M/N products for your reference. We can accept payment by PayPal (The convenient way for American customers to make payments).

Please do not hesitate to contact me at any time.

您好，XX先生，您好！品质是我们的文化

abc股份有限公司（在LED领域有超过16年的经验）我们的核心竞争力是A和B，我们的市场是美国。我们的销售口号是“与我们在一起，你的钱是安全的，你的生意是安全的”。希望成为（你在中国的诚实经销商和值得信赖的供应商）。以下是我们最畅销的一些M/N产品供您参考。我们可以接受PayPal付款（美国客户最方便的付款方式）。

请不要犹豫，随时与我联系。

欧洲：英,法,德,意等特点

1.严谨、保守、思维缜密。

2.追求质量和试用鬼主意，讲究效率，关注细节

3.信守合同，崇尚契约。

4.注重时间观念，对于迟到和不守时的人没有好感

5.谈判时注重给他们带来的感觉，他们喜欢能给他们带来安全感的人

6.喜欢有证书证明的供应商和售后质量保证的服务

Hi XXX,

ABC Co ., Ltd. is LED Business Model in China . We had the honor to serve the 2nd big distributor/XXX 公司in UK; XX公司 in USA; XXX公司 in Dubai; All our items are coming with certification and we have special team work for after sales service. We are ready for signing contract with you in case you need it, as honest dealer we never crook our customers . (安全感)(TIME IS GOLD) for you and for us. So we have professional production line and staff who are making nice quality in short time . (质量, 时间)Below/Attachment is new items and some information about our best seller, our factory and certificate, hope we can have long term business with you in near future .

ABC有限公司是中国LED商业典范。我们有幸服务于英国第二大经销商/XXX公司；XX在美国；XXX在迪拜；我们所有的产品都有认证，我们有专门的售后服务团队。我们随时准备与你方签订合同，作为诚实的经销商，我们从不欺骗我们的客户。（时间就是金子）对你和对我们来说都是如此。所以我们有专业的生产线和员工，在短时间内生产出高质量的产品。以下/附件是我们的新产品和一些关于我们的畅销货，我们的工厂和证书的信息，希望我们能在不久的将来与你有长期的业务往来。

中东特点：

1.他们的英文水平欠佳，因而采用简单的英文表达，必要时大写以表明其重要性。

2.邮件内容应尽可能详尽，做何事、如何做，均需逐一阐述。

3.对公司的产品要进行细致的描述。

4.产品最好配备图片及说明书。

5.他们倾向于价格低廉的产品。

6.倘若你们的产品具有品牌，那便再好不过，存在品牌效应。

7.中东国家的人交流属于慢热型，需缓缓熟悉客户，客户关系才会逐步升温。

Dear XXX,BEFORE READING MY EMAIL, Please be certain that I truly hope we can be friends even though we have no business connections.. (用一种舒缓感觉拉近客户间的距离) We ***, 10 years Professional in the Middle East Market, We Have served many of the biggest companies around the world such as A Company, B Company, C Company etc. (客户鉴证显示公司实力和产品质量) and we are top in the ***.

We trust you will like our quality and our service. We can offer you very perfect price with very nice quality . And also we can sign contract with you to be more safe. And we can full refund money back to you if there is any quality problem . We trust that with us your money will be in safe and your business will be in safe. As quality is our culture, so hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet . Please check it as follows— Contact me if you need any assistance in China, and please bear in mind that I sincerely hope we can be good friends even if you do not have any business transactions with us. Please remember this.

我们***，在中东市场有10年的专业经验，我们服务过许多世界上最大的公司，如A公司，B公司，C公司等，我们在***领域处于领先地位。

相信您会喜欢我们的质量和服务。我们可以为您提供非常完美的价格和非常好的质量。而且为了安全起见，我们可以和你签合同。如果有任何质量问题，我们可以全额退款给您。我们相信，与我们在一起，您的资金将是安全的，您的业务将是安全的。因为质量是我们的文化，所以希望您给我们一个为您服务的机会，我们相信您会和我们一起快乐。我寄给你一些我们最畅销的数据表。请查看如下-如果你在中国需要任何帮助请联系我，请记住，即使你和我们没有任何业务往来，我也真诚地希望我们能成为好朋友。请记住这点。

南美：巴西,阿根廷,哥伦比亚,委内瑞拉等特点

1.不妥协，坚持己见

2.假期多，订单节奏慢，交易时间长

3.信守合同观念淡薄

4.喜欢简单的英文表达，尽量不要太复杂和隆重

5.喜欢分期付款，当地超市，标价的时候也会体现分期付款的价格；

6.极为注重售后服务，以及产品的耐用性。同样情形下，如果您的产品耐用性优于同行，便会更受他们青睐

7.比较喜欢欧式的和有CE认证,OEM.

8.喜欢被提问的方式

9.喜欢免费样品

Hi, Dear xxx,

Are you interested in saving some money?

Are you interesting in good quality with nice price?And are you interested in small order with fast delivery? (提问的方式投其所好)

So, please be informed that we can offer all these to you. ABC Silicone has been the top RTV liquid silicone factory in China for more than 10 years. Below is our best-selling product. Please review it. If you are interested, more information and FREE SAMPLE (免费样品投其所好) will be provided for your reference. Hope to receive your reply soon. Good Business Starts Here!

所以，请知悉，我们可以提供所有这些给你。十多年来，***一直是中国***的龙头工厂。以下是我们最畅销的产品。请审阅。如果您有兴趣，我们将提供更多的信息和免费样品（）供您参考。希望能尽快收到你的回复。好生意从这里开始！

澳洲：澳大利亚,新西兰等特点

1.认真爽快，乐于交朋友，对陌生人也经常一见如故

2.吹嘘和炫耀自我成功的人被认为是非常讨厌的

3.对于价格：运抵澳大利亚并已完税的产品价格应比当地生产的同类产品或其它来源的产品价格低。

4.可靠性：供货商必须能长期保证产品的质量，交货及时并保持联络。

5.灵活性：供货商能接受小批量订货。

Dear Mr. XXX,

It is truly my delight to compose this email, and I sincerely hope that even if we do not engage in business, we can still be good friends. We genuinely admire Australian people so profoundly. As you are extremely kind, friendly, and honest in both your life and business, I thus anticipate that we can become friends. My name is from ABC **, a professional manufacturer of ***  in China. We obtained your information from Alibaba.com.

We have faith that our quality and price will bestow you with an advantage over your competitors. Hence, we hope to have a long-term business collaboration with you. Below is our best-selling product***. Please peruse it and hope you are fond of any of them. Feel free to contact me if there is any assistance I can offer you here in China, as I truly hope we can be friends even in the absence of business.

Hope to hear from you soon.

亲爱的XXX先生：

写这封邮件是我的荣幸，我真诚地希望，即使我们不从事商业，我们仍然可以成为好朋友。我们由衷地钦佩澳大利亚人民。鉴于你在生活和工作中都非常善良、友好、诚实，我希望我们能成为朋友。我来自ABC **，是中国***的专业制造商。我们从阿里巴巴网站获得贵公司的信息。

我们相信我们的质量和价格将使贵公司胜过竞争对手。因此，我们希望与你有一个长期的业务合作。以下是我们最畅销的产品。请仔细阅读，希望你喜欢其中的任何一个。如果你在中国有什么需要我帮助的，请随时联系我，因为我真心希望即使没有生意，我们也能成为朋友。希望能尽快收到你的来信。